“Green” Trademarks – A New Alternative for “Green” Businesses

‘Green’ Trademarks are on the rise! 

As companies prioritize sustainability, trademark filings reflecting eco-friendly commitments have surged. KG IP Team’s newsletter explores the strategic considerations for successful registration of ‘green’ trademarks, including how to effectively avoid ‘greenwashing’ accusations. 

Key considerations are highlighted in terms of ensuring trademark distinctiveness so as to ultimately secure successful registrations and expand your trademark portfolio. The alternative option of certification marks for businesses examining to showcase their environmental credentials is also explored.

In today’s conscious consumer market, a robust trademark portfolio not only communicates brand identity but also fosters consumer trust and loyalty.