Οur Partner and Head of Competition & Antitrust Practice, Anastasia Dritsa, will be speaking at the upcoming IDI Conference in Torino, taking place from 6–7 June 2025.

Anastasia will join the panel discussion on Friday, 6 June (11:00–11:30), titled: “Restricting the Right to Use of the Trademark in Online Sales’ Promotion.”

The session will explore the evolving legal framework around online advertising restrictions in distribution and franchise networks — with a focus on the Guess decision (EU Commission, 2018) and the new EU VBER (Reg. 720/2022). Speakers will address the legal boundaries of restricting trademark use in online advertising, including Google Ads and other digital tools, and offer practical guidance on what is — and isn’t — permissible under the current regime.

Looking forward to a thought-provoking exchange on the intersection of trademark rights, digital advertising, and competition law.